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The best subject lines are short and to the point, accurately describing the content of the email, but also catchy and intriguing, so the reader wants to know more. Once Again, this is the perfect place for A/B testing, to see what types of subject lines work best with your audience. Your call to action should be clear and simple. It should be somewhere at the top of your email for those who haven't finished reading the entire email, then repeated at the end for those reading all the way through. It should state exactly what you want subscribers to do, for example "Click here to download the premium theme for free.
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Donald Trump made history again on Tuesday evening, delivering the longest State of the Union address on record. But while the president declared the ‘golden age of America’, many Democrats boycotted the event, telling the country Republicans are ‘making your life harder’.
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